In 2023 and 2024, PT. SHA SOLO successfully blended running with the rich culture of Solo City through the SPORTOURISM concept called SHA Run For Solo. In 2025, SHA Run For Solo evolves into Solo Run Fest, offering an experience beyond just a running event. With the addition of an UMKM Bazaar, Sportwear Expo, and Live Music Performances, this festival unites sports, culture, and economy in a single ecosystem. More than a race, Solo Run Fest becomes a space for collaboration—celebrating spirit, strengthening connections, and driving local economic growth.